Monday, October 11, 2010

Beware of "thinking over"


Korean hit, there are various versions of the "Korean Wave Analysis", have said that Korean won in the "young and old take-all" story of family ethics, there are said to have presented such a way longer than the performance of Korean native spiritual core, and not 1 and foot. Among these, the author was undoubtedly the deepest impression on Yu's "simple idea", said the idea is that the Korean won with simple and clear. I analysis, Korean even if very long, and the pace is slow, waves a lot, its plot structure is simple. In contrast, many national productions because of "over the idea of" the real lost, caught in circumstances of "Labyrinth" is often not the audience to experience the true feelings, but too complex and too arbitrary and too deep for clues heavy "trickery means."

In fact, "over the idea of" things not limited to limited to the TV. Relatives of the child to live in the city I work, relatives of a phone call came: "a good education, the child, the child is looking at things too optimistic, as the good people around." This kind of relationship with the "concept" on somewhat "excessive." Imagine, "to everyone around as a good man," why not? At least it can treat other people the child, and be kind to others will be kind to others, is it not a "Sunshine Girl" advantages? In contrast, those all day to remind young people to "life is much more complicated than you think" middle-aged man, to live is not too tired? This reminds the children how much their benefits? If Yu said, "Poor people, Throughout his life, 'the idea over' to spend, how much additional burst, chaos and expense."

Business will suffer from "over the idea of" the disease, and some enterprises, the "idea" also tend to dwell on the "trickery" flavor. For example, the East played a IT store "to buy computers leave a fine 10" commitment, but consumers are really a fake computer requirements kept, he was told, "leave a fine 10" and 10 instead of 10 computers but 10 dollars. Have just entered a leading international building materials supermarket in Nanjing launched the "1000 grant to buy 100" business can be when people buy big bags full of 1,000 yuan of goods, the cashier handed him the coupon people say almost passed out: gifts vouchers to 1,000 yuan over the next purchase of goods to use.

Here, all business "idea" is "Fudge," consumers can imagine the consequences of doing so. Word of mouth and people start a blog posting: The supermarket is a liar!

Over the idea, or is the simple things complicated, added to others to worry themselves; or is too "calculating" and make make a small cheap things to face a significant loss. Real entrepreneur is disdain agree to. Yu conclude that "a successful big business, its business model must be simple; a great man, his interpersonal relationships must be simple; a crisis management expert, he must grasp the core of the problem is a simple idea The. "

I recently interviewed SMIC CEO Richard Chang, the thought changes in the market the fastest, most competitive semiconductor industry hard, Chang certainly what Gaorenyichou business tips, and Zhang's answer is: No Tips, if that there should also be the operator of the character, integrity and love. It appears that the most effective methods is often the easiest way.







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